Saturday, July 31, 2010

Thursday: Be All You Can Dream (Day 3)

They presented their store design to the Board and explained why they designed the layout as they did. Melzie taught that product placement within stores is key to driving up sales. For example, the owners of the grocery store should put the milk at the back of the store and not the front, so that customers have to walk past aisles of merchandise before they buy an essential item. The purpose is to increase the likelihood that other products will catch customers' eyes so they will make an unplanned purchase. This strategy will increase sales for the owners and educate customers on the merchandise available at their store.

Participants also had to submit financial information with projected sales figures for a two-year period. Finally, attendeess also viewed their commercials as a group, which was an exciting and humorous part of the workshop. It was also a pivitol moment for them to see themselves promoting their own business. The idea that they could have a successful business, with people from all over the city or even the country, coming to buy their products or services, was taking shape.

There were three winning teams out of 15: the Italian restaurant, the natural juice company, and the chocolate company. They were judged on design, creativity, teamwork, as well as the quality and content of their commmericals. Picking the winners was difficult. All of the groups gave 110% and were enthusiastic about the exercise.

Finally, every participant in the Be All You Can Dream workshop received a certificate of completion, a rewarding moment for them and for our workshop leaders.

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