Tuesday, July 19, 2011

Day 3: Sales and Pricing

On Day 3, Project Eden facilitator LaMeisha Taylor taught a lively morning session on sales techniques and strategies. Using her extensive background as a sales professional, Taylor introduced the concept of the "30 second commercial" and led participants through an interactive exercise in which they practiced introducing themselves, their business, and their product/service in 30 seconds. Taylor explained the importance of building repoire with clients and understanding "relationship buying." In a country where many business owners provide the same or similar products and services, implementing these tips will help set our PE participants apart from their competition.

In the afternoon, facilitator Laurie Threatt taught on pricing and how to widen profit margins. Many participants shared frustration that in order to make the sale, they had to lower their prices to match those of their competitors. In response, Threatt counseled them to consider how they could cut their costs so that even if they have lowered their prices, they have lowered costs so that they can still make a profit. This small piece of advice was pivotal in showing attendees that the concept of profit involves examining every area of one's business.

No comments:

Post a Comment